Rose Poultry’s expertise is the result of more than half a century of professional work, which began with the Pedersen and Løth families in the 1950s. The Pedersen family established Vinderup Fjerkræslagteri (Vinderup Poultry Abattoir) in 1952 and the Løth family started Skovsgaard Fjerkræslagteri (Skovsgaard Poultry Abattoir) in 1956. Whole frozen chickens, and only those, were on the programme in those days but both abattoirs did good business.
After slightly less than 50 years of operating parallel to each other, they merged in 1999 into one company with the name, Rose Poultry. Two years later they acquired Padborg Fjerkræslagteri (Padborg Poultry Abattoir) by which Rose Poultry got even more wind beneath their wings.
The increased capacity created new and more opportunities and product development sped up in earnest. The previously so small product portfolio of frozen and ready-to-cook chickens has today developed into a broad range of chicken products.
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