A long time ago, Rose acknowledged that the path to food safety goes via prevention. We work hard on this and we always have. And since Denmark – and the whole world for that matter – was threatened by a far too high salmonella level some years ago, Rose responded immediately with stricter safety measures.
Great success
The results have not failed to appear. Rose Poultry has invested an immense amount of resources and financial means in prevention and today, we have record-low incidences of the unwanted bacteria. Danish chickens are some of the safest chicken products in the world and less than one percent of Danish salmonella incidences originate today from chicken. This is actually something of a performance and we are quite proud of it. But we also believe that chicken is such a healthy and popular Danish food product that nothing should be spared to defend it against external attacks.
Special status in the EU
On the basis of the success of combating salmonella, last year Denmark applied to the EU for special status for Danish table chicken producers and eggs. We have been given this special status so now we are allowed to place demands on the import of these products. This means that in the future, all chicken products must be tested and be found salmonella-free before they can be imported into Denmark. Our special status is expected to come into force at the end of 2009.
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