Vision
Rose Poultry will be Northern Europe’s most innovative supplier of poultry products to the demanding customer and consumer.
Mission
As one of the most innovative poultry suppliers in Northern Europe, Rose Poultry will develop, produce, market and distribute poultry products to the retail, food service and industry sectors as well as selected export markets.
Rose Poultry shall make a difference and will be:
the market leader in Denmark and Sweden with a broad range of fresh as well as frozen products
the preferred cooperation partner for prioritised customers
the preferred producer/supplier for consumers
the preferred cooperation partner for prioritised chicken producers
the leader within product development and product rationalization – best practice
an attractive workplace with great job satisfaction
value-creating with satisfactory returns to shareholders
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