Rose receives chickens from no less than 100 producers. Some of these producers are organic, but all of them are special – they are especially good at cooperating and especially ready to make way and try something new.
Rose knows its producers and can always hand-pick the one that is best suited for the individual task. For example, in connection with the development work when a new type of chicken is being tried out. The corn-fed chicken which was introduced to the market in 2007 must, for instance, have special feed during growth whilst a customer in the Middle East will only have particularly small chickens. Both tasks require special feed, which can result in extra costs for the producer. Here, the agreement is always that Rose naturally pays all the extra costs if, on the other hand, the producer is willing to convert his production so it suits Rose’s needs.
