Animal welfare

We give animal welfare high priority because it also ensures that we provide consumers with healthy and delicious, high quality produce.

It's as simple as that, because consumer confidence and the enjoyment of our food products are what matter most to us. That's taste, succulence, tenderness, colour, health and the content of important nutrients.

Animal welfare encompasses much more, and Rose Poultry focuses on this area on the behalf of consumers and in co-operation with chicken producers. All the way from farm to table, proper conditions for live produce lay the foundation for a quality product. If animals are well treated, they fulfil our health and quality requirements for food products. This is also economical and minimises waste, which ultimately benefits everyone.

Animal welfare is not just a passing concept, but a serious issue. We are concerned about animal welfare because it benefits everyone – the animals, chicken producers, packing plant, retailers and consumers.